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A new look for the 'Torre Rossa'

A new look for the 'Torre Rossa'

A timelapse video follows the transformation of the tower that has become a Ferrari landmark at Maranello

To all those who work for Ferrari, it is simply known as the 'Torre Rossa', the Red Tower. Located on Viale Enzo Ferrari, the road that bisects the factory grounds from the entrance on Via Abetone across to Via Grizzaga, the 24-metre high tower overlooks the entrance to the Maranello assembly line.

When it was built in 1978, the tower was the chimney of what was then the paint shop, and was a simple structure in grey concrete. It became 'red' in the early 2000's, when it was clad with alucubond-type aluminium panels, with the word 'Ferrari' inscribed at the top. At the beginning of this year, however, the tower underwent a further transformation to make it even more resplendent: the surface of the structure, covering some 403 square metres, has been clad with 92 sheets of back-glazed glass, each measuring 4.25 metres by one metre.

The Torre Rossa that dominates Maranello's factory before (left) and after the restoration (right)
The Torre Rossa that dominates Maranello's factory before (left) and after the restoration (right)

The laminated glass panels consist of two 8mm thick tempered sheets, one of which is covered with red enamel; these are attached to one another using a special plastic adhesive called SGP which increases both the mechanical resistance of the laminate and its durability over time. In addition the inscription at the top of the tower has been replaced by four stainless steel prancing horses, each measuring 220cm in height. This video takes the viewer through the various stages of the transformation that gave the tower its new look.

All p​hotographic and video content of the above article was created prior to the Covid-19 emergency and related Government decrees

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