Living

Geneva, behind the scenes

Geneva, behind the scenes

At the end of the Geneva International Motor Show, we take an exclusive look at the Ferrari stand

Geneva was the first motor show to take place in this year of celebrations of Ferrari's 70th anniversary. The Swiss show saw the unveiling of the latest Prancing Horse V12, the 812 Superfast, and marked the official opening of the worldwide events celebrating the Company's anniversary.

This video, shot the day before the opening on 7 March, shows the final touches being made to the Ferrari stand, completely renewed this year. We also get to see much of the work that goes on behind the scenes ahead of the presentation, which, as always, took place before an appreciative crowd of employees and enthusiasts.

Ferrari