The exhibition "Il Rosso & il Rosa" at the Enzo Ferrari Museum in Modena features some of the most beautiful and iconic Ferrari models, always favoured by prominent figures from the worlds of entertainment, entrepreneurship and sport. It is a tribute to all women who over the years have carved out a growing role in the car industry as customers, professionals and drivers.
The event gave space to two exceptional customers to tell the "untold story" of the bond between women and Ferrari: Amy Macdonald, the Scottish singer songwriter, and Deborah Mayer, entrepreneur and GT driver. The two ferrariste revealed their passion for cars from a women's perspective, now less unusual, recounting fragments of life expressive of pure driving pleasure, adrenaline packed challenges with other drivers.
As a testimony of the unbroken link between women and the Prancing Horse, the exhibition "Il Rosso & il Rosa" – which will remain open throughout the rest of the year - has gathered some of the cars most loved by unforgettable female characters. Cars that were admired first of all by Amy and Deborah during their visit. "For me Ferrari is music", said Macdonald. "My 458 Italia was the inspiration for a song, 'Slow it Down'. And every time I sit behind the wheel I think cars such as these are like an album: a perfect mix of many technical and stylistic components, put together by the work of engineers, designers, and mechanics. All in unison to create a perfect piece".
Mayer also shares this feeling of perfection, especially when on track with the 458 Italia GT3 and 488 Challenge: "For me, racing offers truly indescribable feelings, especially at the start: when I slip on my helmet, get behind the wheel, set off and arrive at turn one. I would like there to be more and more women in this world, which may provoke a little fear seen from the outside, but which in reality, while as competitive as it should be, is also very respectful. There are no men and women, just drivers".