The 2017 Cavalcade featured two new elements. The first was the location. The event that brings together Ferrari clients to form a festive caravan and explore the most exclusive locations in Italy, made its debut on the streets of Puglia. From 21 to 25 June participants explored the amazing coastline of the region and drove through enchanting towns and landscapes.
The second novel element was the tailor-made outfits by Loro Piana, produced exclusively for those taking part in the Cavalcade. The famous luxury brand, a true Italian specialist when it comes to knitwear, produced a kit that included a cotton polo shirt, a sweater in ultra-fine Merino wool and a microfibre jacket. With versions for men and for women, of course.
Each member of the crews participating in the Cavalcade (there were more than a hundred of them) received the kit when they reached Borgo Egnazia, and were even able to personalise their garments thanks to the team provided by Loro Piana.
It was a chance to pair Ferrari with another brand that brings honour to Italy all around the world.