Swiss watchmaker Hublot held a special event earlier during Baselworld this month to unveil the Techframe, a new timepiece designed by Ferrari to mark the automotive house’s 70th anniversary.
Hosted by Hublot CEO Ricardo Guadalupe, in the presence of Ferrari CEO and Chairman Sergio Marchionne, the gala dinner was attended by more than 500 clients, media and buyers. Notable guests included the Olympic gold medal skier Maria Höfl-Riesch, hip-hop artist Swizz Beatz, former football player David Trezeguet and tattoo artist Maxime Buchi.
As Jean-Claude Biver, the charismatic President of the LVMH Watch Division, remarked in his presentation: ‘The future can only be conquered through innovation, through creativity. And if you have tradition, and innovation and emotion, I think that is the winner. That is what we need.’
His words provided the perfect introduction to the Techframe, a watch that epitomises those values of tradition, innovation and emotion shared by Ferrari and Hublot. The new timepiece is the culmination of what is by now more than a five-year-old partnership between the two brands.
What makes the Techframe different from previous Hublot Ferrari collaborations is that it has been designed entirely by the Ferrari Design Centre, headed by Flavio Manzoni, applying the same design philosophy Ferrari uses to conceive its sports cars.
The starting point for the designers was the Hublot movement, a Tourbillon Chronograph, around which they freely designed a high performance chassis. Just like a Ferrari, its lattice structure (one that is unique in the world of watchmaking) offers maximum strength for minimal weight.
The Techframe will be available in three variations, Titanium, PEEK Carbon and King Gold, with each version limited to 70 pieces. It is the first non-automotive product to feature the commemorative Ferrari 70th anniversary logo on the back case.
Next to the new timepiece, the highlight of the evening was a surprise concert by the iconic British band Depeche Mode, which performed hits new and old, including World In My Eyes, Personal Jesus and, naturally, Enjoy The Silence. A perfect way to round-off a truly memorable evening.