Two complementary museums for the strongest brand in the world

Two complementary museums for the strongest make in the world

Estimated reading time: 2 minutes

Modena, 18 February – The Enzo Ferrari Museum (MEF) has reopened today at its site next to the Ferrari Founder’s Christmas house in Modena, which from this year will be managed by the Maranello company.
The ceremony involving Ferrari president Luca di Montezemolo, Vice-President Piero Ferrari and Modena’s Mayor Giorgio Pighi took place in the presence of over 300 people including the powers-that-be, guests and media representatives.
“This is an important event for Ferrari and for our region,” said President Montezemolo. “The MEF is a good example of the relationship between public and private, into which Ferrari will put commitment, enthusiasm, people and money. There will be no overlap with the Maranello Museum, whose total of 320,000 visitors in 2013 shows what potential the MEF has as well. It’s a matter of two different but complementary buildings: one dedicated to the story of the man who created Ferrari and of the cars of his time, the other to the company of today and tomorrow.”
The new life of the spectacular museum starts with the big and very beautiful main wing: here, as well as being able to see the most important cars in the history of the Ferrari driver, constructor and creator of the Scuderia, you go into a veritable ‘time machine’ that takes visitors through 100 years of history via multiple projections that immerse the public in images, sounds and emotions. The 18 projectors weave together the history of Modena motoring and of Enzo Ferrari and his deeds, along with that of the world in which it took place.

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