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On 7th December 2010, the first Ferrari Pit Stop got underway in Nola, a concept from the Maranello marque aimed entirely at fans of the Scuderia. Situated within the Vulcano Buono, which has become the place to be within the area, both commercially and as a social meeting place, the Ferrari Pit Stop takes its inspiration from the world of racing. It reproduces the Ferrari pits and the décor of the Ferrari garage. It is fitted out with the packing cases used when the team travels to the Grands Prix, while the dividing walls feature perforated sheeting just like those in the workshops. It is finished off with graphics and photos of the Scuderia at work and celebrating. The store also features the “Fan Collection,” clothing and accessories for men, women and children, which are sporty and dynamic, featuring technical materials, with great attention paid to excellence, detail and quality. Alongside the collection are models of historic cars and those from the current range, games for all ages, such as go-karts, video games and hi-tech products. For the more competitive, there’s a pit wall perch fitted out with a PlayStation® and the Ferrari Virtual Academy simulator. The very youngest have not been forgotten, as they have their own dedicated play area.
Among others taking part in the official opening were President Luca di Montezemolo and, representing the Scuderia, Giancarlo Fisichella.