Red Power on show in Rio de Janeiro

Ferrari Store

Rio de Janeiro, 27 November

Estimated reading time: 1 minute

One year after it was opened by Felipe Massa, the Rio de Janeiro Ferrari Store will, in the next few days show off a new and enticing look. From 26 November to the end of 20 December, the Store window will feature a special installation, which is reprised in the store itself, created by Perfume Holding, an Official Prancing Horse licensee, to launch the Red Power fragrance in Brazil.

The shop, located inside “Fashion Mall,” the prestigious shopping mall in the Sao Conrado district, covers an area of 180 square metres and was developed along the lines of a new design concept, produced by the studio of famous Italian architect, Iosa Ghini.

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