Full-size, smiling and usually standing alongside something that shows off their work, the technicians and test-drivers behind the development of the LaFerrari supercar welcome visitors to the exhibition at the Ferrari Museum that stars the most extraordinary Ferraris ever built, from the 250 GTO to the F40, the F50, the Enzo and the related competition models
I feel that one big mistake that almost all car manufacturers make is not showing the faces, the jobs and the talents of the people who create their cars, to the public.
The big new supercar exhibition running at the Ferrari Museum until next September marks a welcome departure from that convention. In fact, the whole section pertaining to the presentation of the new LaFerrari, the extraordinary supercar with the HY-KERS propulsion system unveiled at the Geneva Show, is awash with photographs and contributions from the engineers, designers and test-drivers from the team that designed and developed it.
It’s incredibly special to get such a close and personal look at an extreme GT that can deliver absolutely unprecedented performances, and the smiling faces of the people that designed, tested and built it.
It’s one way, I suppose, of turning something that’s the fruit of the most sophisticated automotive technology around into a car with a soul….and many different faces. I personally witnessed how popular this idea is proving on the evening of March 5th when the company employees and their families were invited to the Museum. Their appreciative comments about the car were always accompanied by pleasure at being able to recognise the people behind its creation.
I would heartily advise you to come to Maranello and see this supercar exhibition. Not just to get an idea of what the brand-new LaFerrari is about but also to retrace the story of the models that preceded it, starting with the famous 1962 250 GTO. The new model is also flanked by two 1:1 scale style maquettes which provide an intriguing comparison and were used in the finalising of the design.