Setting and achieving new goals is very much part of the Prancing Horse ethos. Little surprise therefore that the company’s ability to consistently rack up new achievements whilst retaining its uniqueness has won it huge devotion worldwide.
On January 18th 2012, Hong Kong was bedecked in red for the third time as the Prancing Horse opened the latest Ferrari and Maserati showroom in a 1,700 square metre premises in the heart of chic tourist area of Repulse Bay. The new showroom looks set to become a magnet for lovers of Italy who’ll be able to commune with the nation’s spirit each and every day through Ferrari’s utterly unique cars.
The official opening ceremony, which was attended by Richard Lee, Chairman of Italian Motors and Auto Italia Ltd, Herbert Adamczyk, CEO of the two companies, and Edwin Fenech, Chairman and CEO of Ferrari Greater China, consolidates Ferrari’s high profile expansion in China, now in its 29th year.
It is no coincidence either that close links have developed between Italy and China or that these have their roots in a passion that has truly travelled the world.